Advertise On Telegram: Everything You Need to Know

Telegram is an open-source messenger and is free to use even for business purposes. Unlike Facebook and Google, they don't charge for any services, which makes them a perfect choice for digital marketers and businesses.

Sell on Telegram

Sell to Telegram's 500 million+ users.

Telegram can not only be used for sharing entertaining content, but also for blogging, business marketing, customer service, and even for selling goods. With 500 million monthly active users around the world, now is the time to reach out to this untapped audience who are mostly professionals, freelancers, investors, and crypto enthusiasts among other categories.

Advantages of Telegram marketing

Telegram marketing is becoming increasingly popular as it can be done for free or at very low cost. Here are some advantages of marketing on Telegram:

  • Better ROI than email marketing - (free or very low cost)
  • More views - Telegram has a very high engagement rate, with 20% views, Instagram has 3% and Facebook has 4%.
  • Untapped audience - (500 million+ users)

What does Telegram offer?

  • Channels: Only the creator can send posts
  • Groups: Members can interact with each other
  • Bots: These are apps that run within Telegram and can collect leads, send newsletters, provide customer service, greet new members, etc.

How To Advertise On Telegram?

Telegram marketing is an effective way to reach customers and potential clients through the use of ads, promotions, contests, etc. Here are some ways to start promoting on Telegram:

  • Cross Promotion: This is basically a member exchange agreement between two admins/channel owners. It is the best way to promote a new channel on Telegram. You can cross promote your new channel with other channels that have similar interests and demographics.
  • Sponsored Posts: Sponsored messages on Telegram are displayed in large public channels with 1000+ subscribers and are limited to 160 characters. Channels with similar topics to your ad will display sponsored messages. Although the minimum cost per mile(CPM) is $2, Telegram ads have the biggest drawback of being expensive to start. The minimum advance payment for launching ads on Telegram's Ad Platform is €2,000,000. Telegram holds €1,000,000 as a deposit and makes the remaining sum available to advertisers for display ads. In case you don't spend more than €10,000,000 on ads within 12 months, Telegram will keep the €1,000,000 deposit. Follow this link to start advertising using Telegram's own ads platform.
  • Sponsored Posts (With If you don't want to spend €2,000,000, on Telegram ads, don't worry, we have you covered. With @ChannelBuzzBot, you can choose from over 500 Telegram channels that accept sponsored advertising for a fraction of the cost and deal with the owner directly. As an advertiser, you choose the channels you want to advertise on, make the payment, and you're done. A refund will be provided if the channel owner does not publish the ad within 24 hours.
  • This is a Telegram bot that pays people to follow your channel or to visit your links. This is by far the most effective way to grow your Telegram channel or group from scratch instantly. Hundreds of thousands of people use ClickBee to earn money by joining channels or groups. You can reward them for joining your channels, groups, or bots. Using ClickBee it is possible to get up to even 50,000 members to your channel in just one day! Click here to buy members for Telegram channels or groups.

How to Write Persuasive Ad Copy for Telegram

In this section, we will discuss how you can write the most persuasive ad copy for Telegram.

The first step to writing persuasive ad copy is to understand your audience. You should research their demographics and psychographics as well as their interests and what they like or dislike. This will help you create an effective message that resonates with your target audience.

Once you have an understanding of your audience, you can start writing your ad copy by following these steps:

  1. Create a headline that grabs attention
  2. Write a catchy subheadline
  3. Write the body of the advertisement
  4. End with an enticing call to action (TIP: use @PostFormatBot to add buttons to your post)

Create a Telegram Channel

Channels are one-way messaging systems in which administrators can post messages but members cannot. There is no limit to the number of subscribers on Telegram channels, making it the preferred application for creators.

Once you've created your channel, it will not have a username by default and will have a URL like To make your channel more shareable and easier to find, you'll want to create a recognizable vanity URL (e.g.,

Also, make sure to set a display picture for your channel and write a short description in the about section.

This will be the first point of contact for your customers. Include the link to your channel in your marketing material and invite people to join it. This will be your company page, and you will post info about your products here.

Create a Telegram Group

Telegram groups are multi-person chats that let many people communicate at once. They're suitable for communities, teams, and even friends. It is possible to have 200,000 members in a Telegram group, but only 1024 members in a WhatsApp group.

You can create a group and invite your customers or potential customers to it. This group can be used to provide support for your customers or to answer any questions your users may have. Check out this group to see how ClickBee uses Telegram groups!

Create a Telegram Bot

This step is difficult to implement but is probably the biggest advantage of Telegram. It won't take long for you to become the king of Telegram once you master bots.

Bots are applications that run within Telegram. They can be programmed to perform certain actions such as collecting leads, sending newsletters, providing customer service, greeting new members in a group, etc.

Here are some ways you can use Telegram bots for your business:

  • Create a Telegram bot to display information, organize your links systematically, or sell your services without having to leave Telegram. Telegram users are stubborn and don't like it when you redirect them to other apps.
  • Livechat support bot - Your customers will contact you via this bot instead of sending you a message on your personal account. (example @WhizGram_Bot)
  • Referral Bot - This type of bot will let you create your own referral system where users can earn money or crypto to invite their friends to the bot, channel, or your groups. (example @ChannelBuzzBot)

Tips for Creating the Most Engaging Channel on Telegram

  • Bulk advertising will destroy your channel - Sending a huge number of paid promotions or other adverts annoys most people. Try to limit your ads to keep the attention of your members. Recommended: 2-5 posts per day.
  • Publish Attractive Content - One high-quality post is worth much more than a hundred bad ones. Take your time to research your content before you send it to thousands of people on your channel. Try to provide content that's valuable to your members.
  • Publish At Right Time - Try to be consistent with the timings of your posts. Post at a specific time during the day to keep the attention of your members. Too early or late-night posts could make them leave. Suggested time to post: 11 am - 10:30 pm (local time)
  • Do not Publish Long Texts, Telegram Is Not Book! - In general, your posts should include only what is necessary. Long texts without emojis or symbols tend to bore Telegram members. If for some reason you have to post something longer, use to create instant view blog pages that can then be posted on your channel.
  • Use polls to encourage interaction - An audience poll is a simple way to interact with the members of your Telegram channel. You could create polls to simply see if your members are active or ask them any questions. For example, you can ask the members which country they are from. The poll should have a few options, such as USA, UK, Australia, etc.

The following Telegram bots may be of use to you

  • @PostBot - This bot can add buttons to your Telegram posts. It is possible to add inline buttons to your videos, images, GIFS, etc. You can even save posts for future use.
  • @vote - Do you want to get an opinion about any topic from your audience? By using the Vote Bot, you can post anonymous or public polls. If a poll is anonymous, voters' usernames will not be displayed publicly.
  • @PostFormatBot - Add Buttons To Telegram Posts.
  • @ClickBeeBot - This is a bot that pays people to join Telegram channels or to view your posts. You can buy real members for Telegram channels or groups with this bot.
  • @MDtoHTMLbot - Want an HTML code for your text formatted for Telegram? This bot can do just that! Forward any bold or italic text to the bot, and get the HTML code for it immediately.
  • TForwarder Android App - This one is an android app, but I feel it is necessary to include it in this article. It can forward content from other Telegram channels to yours; without you being an admin there. Although it is paid software, they allow 100 posts per day for free. You can use this as a cryptocurrency signal aggravator, or even a news channel that collects news from multiple different channels. TIP: @ThriveNews posts a lot of cryptocurrency-related news, and @Funny posts short funny videos regularly (and you're allowed to steal content on Telegram!).
  • - You can write articles without registering an account, and save them in the cloud indefinitely. This is why I love Telegram.

"ClickBeeBot" is a super cool marketing tool where advertisers present their projects,
🤑and you can earn crypto by raiding or shilling on Twitter.